Designing
the circle.
Turning buyers into circular champions.
Sustainability only scales when it performs commercially. We built RePack on that belief, designing the physical and digital infrastructure that makes circular tech not just possible but profitable. We don't build boxes. We design the tracks that technology and brand loyalty travel on.
We didn't start in refurbished tech. The infrastructure we built for circular fashion is what makes us credible in circular tech. Here is how it started.
Global Scale
Validating reverse logistics.
The radical idea.
The sustainability conversation was everywhere. The solutions weren't. That frustration led us to found a design agency with one goal: to prove that more sustainable solutions are possible. Working with the Logistics put us in the warehouse, watching e-commerce grow and single-use packaging grow faster. One of our founders had a simple question: what if packaging worked like a bottle deposit system?
The other two founders were not convinced. It took months of persuasion before the idea proved too strong to ignore. We started building it in the evenings, sketching packaging designs and figuring out the business model over a few beers. The first version failed completely. But the feedback note inside gave the concept a score of 9.5 out of 10. The packaging didn't work. The idea did. That was enough.
Working with giants.
We took the concept to H&M, Zalando, and Amazon. Not to pitch them but to learn what circularity actually requires at scale. What we discovered on their warehouse floors no presentation room could have taught us.
The same packaging that survived that education walked the runways of Paris Fashion Week and landed on the shelves of Selfridges and Galeries Lafayette.
Focus on retech.
We've seen every innovative circular theory fail in a real-world warehouse. Our honesty comes from having already made the mistakes so you don't have to. We skip the sermon about polar bears and focus on durability stats and warehouse flow.
Now we are bringing that worldwide, battle-tested experience exclusively to refurbished electronics. High-value tech deserves a return loop built by people who have already learned why loops break.
The Pioneering Team.
Built by the founders who defined the circular category. Combining high-performance hardware design with global supply chain expertise.
Jonne Hellgren
CEO
Connects the dots between circular infrastructure, commercial strategy, and the clients who need both.
Peter Peltonen
Tech & Ops
Keeps the digital infrastructure and operational backbone running reliably, so the promises made commercially are always kept.
Petri Piirainen
Design & Supply
Designs the physical experience from the end-user's perspective, because packaging that doesn't work for people doesn't work at all.
Pia Ramon
Business & Plan
Guides the strategic roadmap and leads commercial growth across the DACH market.